Brand Safety (CV)
The growth of programmatic advertising has led to an increased risc for brands when advertising online.
CV products block or report, in real time, the serving of online advertising onto destinations that have been defined as inappropriate to the campaign. The Content Verification audit tests the capability of a CV product across ten performance indicators as defined by JICWEBS.
After testing the issued certificate provides unbiased results on the ability of tools to block or report, in real time, the serving of an online advertisement onto destinations that have been defined as ‘inappropriate’ to a campaign. An example of how a Certificate looks like can be found here.
Interested in getting your Content Verificiation product certified? Contact Lars Björkman at firstname.lastname@example.org or +46 76 536 24 10