Viewability Certificates

All certificates and the latest reports are published here and at www.abc.org.uk. 

The latest Viewability Report shows:

  • What viewability is and why it's a challenge for the industry
  • How the industry is bringing transparency and trust through JICWEBS and the Viewability Principles
  • Who has been tested by ABC to these Principles
  • What scenarios they've been tested in
  • The results of these tests


You can easily compare the products in our report and their capabilities in the interactive table at ABC UK website, allowing you to filter the results of the testing.

Certified Viewability Products

 

Organisation

Logo

Certificates/Products

comScore

vCE Validation

DMA Institute

DigitalMAI™ Visibility

DoubleVerify

Digital Impression Quality - AD Viewability

Integral Ad Science

Integral Ad Science Viewability

Meetrics

Ad Attention Manager

Moat

Moat Analytics

 

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